SEO

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What is on page SEO?

On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.

Why is on-page SEO important?

Google looks at your page’s content to determine whether it’s a relevant result for the search query. Part of this process involves looking for keywords.
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What is off page SEO?

Off-page SEO refers to techniques you can use to improve the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is more than that.

In general, Off-Page SEO has to do with promotion methods – beyond website content –for the purpose of ranking a website higher in the search results.

Why is Off-Page SEO important?

Search engines have been trying for decades to find a way to return the best results to the searcher.

To achieve this, they take into account a number of on-page SEO factors (described below), some other quality factors, and off-page SEO factors.

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